TRAINING THURSDAY: Stop Discounting. Start Winning Work.

The first-ever guest on Training Thursday: Shams Hirani joins Kerry and Jordan to talk about this week's featured ICBA course.

Price pressure, low-ball bids, and chasing clients who never call back — that is the normal in construction sales. It does not have to be. In this one-day workshop, Shams Hirani teaches contractors, estimators, project managers, and business developers a proven system for winning more work without cutting margins.

Shams is President of EleWin Consulting and leads Sandler Training across British Columbia, with nearly 20 years in sales and business development. He uses construction examples, not generic sales theory. You will learn how to control the buyer-seller dynamic, set clear expectations up front, find out early whether a prospect is a real buyer, talk about budget without flinching, and close work without pressure.

📅 Wednesday, September 23, 2026 — 8:30 a.m. to 4:30 p.m., Surrey, BC

💰 Member rate $700 (non-member $850), excl. GST 🎓 7 BC Housing CPD Points

Register now: https://icbatraining.arlo.co/w/courses/793-construction-sales-selling-beyond-price-and-chasing-prospects